LAOGUI bags

LAOGUI Studio

LAOGUI Studio & uniQverse launched 2026 new products: Get Rich Bit Bag and Get Vibe Charm.

LAOGUI Studio bags
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Direct answer

What is LAOGUI Studio?

LAOGUI Studio is a Chinese design label founded in 2015 by designer Ge Wei, also known as Old Ghost. The brand turns familiar Chinese cultural symbols into contemporary leather bags, charms, and fashion objects presented by uniQverse.

Why it matters

Made Chinese symbols fun and wearable

LAOGUI products reinterpret objects such as folding fans, bamboo steamers, lucky characters, Jianghu weapons, bows, and dumpling forms into street-ready accessories for customers looking for Chinese design with humor and attitude.

Materials & craft

Full-grain leather, Swiss zippers, luxury hardware

LAOGUI uses full-grain top-layer cowhide leather, microfiber lining, zinc alloy hardware, and YKK Swiss zippers. The Get Rich Bag series uses top-grain leather with luxury-grade alloy hardware and comes with adjustable leather straps plus detachable metal chains for multiple carry styles.

2026 Trend: Neo-Chinese Minimalism

The rise of fashion talismans

In 2026, LAOGUI Studio redefines North American streetwear through Neo-Chinese minimalism, transforming ancient symbols like the Mahjong 'Fa' into personal fashion talismans. As a Toronto-based curator, uniQverse presents these leather objects as mindful anchors for Gen Z style, blending cultural heritage with urban utility.

2026 New Products

Get Rich Bit Bag and Get Vibe Charm

Born for your digital days and byte-sized needs, the Get Rich Bit Bag™ and Get Vibe Charm are where Chinese characters meet Gen Z minimalism. Refuse to be boring. This time, you curate the energy. This is your ultra-portable vibe kit—ready for TikToks, texts, and side quests in the city.

Brand Heritage

Redesigning Chinese culture with attitude.

Founded in 2015 by designer Ge Wei, known by his label name LAOGUI (Old Ghost), the studio redesigns Chinese culture with attitude. From the iconic Fa Cai Bag to dumpling clutches, sword belts, guqin bags, fan minaudieres, bow-and-arrow bags, axe bags, drifting bags, and steamer bags, LAOGUI turns familiar cultural symbols into fashion objects that blend identity, humor, luck, and heritage for a new generation.

Founded in 2015 Nearly 10,000 units sold Alibaba Annual Maker Award

Proven in China, ready for the world

Culture, commerce, and recognition already travel together.

LAOGUI has moved beyond a niche label into a verified commercial brand, with nearly 10,000 units sold across China and international markets. The studio positions itself inside the Guochao / China Chic movement, bringing Chinese symbols into a streetwear language that feels wearable, memeable, and globally legible.

Nearly 10,000 units sold in China and international markets
10+ years of refining Chinese-culture fashion objects
Alibaba Group Annual Maker Award recognition
Global signal Jack Ma gifted a Soup Dumpling Bag to Naomi Campbell Celebrities' Pick
Designer Ge Wei, founder of LAOGUI Studio

Founded in 2015 by designer Ge Wei — known by his label name LAOGUI (老鬼, "Old Ghost") — the brand carries a name with character. In Chinese, 老鬼 is a warm, spirited nickname for someone who is a seasoned rule-bender: part veteran, part trickster, full of wit. It is the kind of person who has seen everything and still chooses to make things interesting. LAOGUI has always had one bold mission: redesign Chinese culture with attitude. From the iconic Fa Cai Bag to dumpling clutches and folding fan purses, LAOGUI turns everyday Chinese symbols into hype pieces that blend identity, humor, and heritage, especially for Gen Z.

LAOGUI is built on street spirit. It does not simply borrow from tradition; it reimagines it with guts. Every design tells a story. Every pattern is a remix. This is not museum culture. It is wearable, memeable, and made to be seen.

In a world where East meets West and Gen Z blends aesthetics with meaning, LAOGUI has become a new way to say “I got you.” It is more than a present. It is a lucky charm with swagger.

”We are not diluting culture to go global. We are bringing it real, with attitude.” — LAOGUI, Founder & Designer

Cultural object language

Not museum culture. Wearable symbols with edge.

LAOGUI Sword Belt worn as a soft blade across the body
Sword Belt

A Jianghu-inspired piece where a sword becomes soft enough to wrap around the body, carrying strength, movement, and moonlit drama.

LAOGUI Guqin Bag carried like a zither over the shoulder
Guqin Bag

A zither-inspired bag about seeking a soulmate, turning the poetic idea of zhiyin into an object that can be carried.

LAOGUI Oriental Red Fan Minaudière night styling
Oriental Red Fan Minaudière

The fan becomes an attitude: delicate yet bold, elegant yet commanding, and reimagined through modern artistry.

LAOGUI Bow and Arrow Bag drawn like a bow
Bow & Arrow Bag

Inspired by Mulan drawing the strong bow, it presents independence, decisiveness, and a city-ready warrior silhouette.

LAOGUI Axe Bag with silver blade edge and chain strap
Axe Bag

Jianghu street style with a direct message: tradition can be sharp, playful, and intentionally disruptive.

LAOGUI Steamer Bag carried at the night market
Steamer Bag

A fashionable Xiao Long Bao silhouette with stackable spirit, flexible styling, and traditional shape made unexpectedly cool.

FAQ

LAOGUI questions customers ask

What is LAOGUI Studio?

LAOGUI Studio is a Chinese design label founded in 2015 by designer Ge Wei, known by his label name LAOGUI (Old Ghost). The brand turns familiar Chinese symbols into wearable leather bags, charms, and fashion objects.

What LAOGUI products does uniQverse carry?

uniQverse curates LAOGUI pieces including the Bamboo Steamer Bag, Unfolding Grace Clutch, Crescent Resolve Satchel, Get Rich Bit Bag, Get Vibe Charm, Get Rich Bag Gift Set, and Golden Get Rich Bag.

Why are LAOGUI bags connected to Chinese culture?

LAOGUI bags reinterpret Chinese cultural objects such as folding fans, bamboo steamers, bows, lucky characters, and Jianghu-inspired symbols into contemporary leather accessories.