Founded in 2015 by designer Ge Wei — known by his label name LAOGUI (老鬼, "Old Ghost") — the brand carries a name with character. In Chinese, 老鬼 is a warm, spirited nickname for someone who is a seasoned rule-bender: part veteran, part trickster, full of wit. It is the kind of person who has seen everything and still chooses to make things interesting. LAOGUI has always had one bold mission: redesign Chinese culture with attitude. From the iconic Fa Cai Bag to dumpling clutches and folding fan purses, LAOGUI turns everyday Chinese symbols into hype pieces that blend identity, humor, and heritage, especially for Gen Z.
LAOGUI is built on street spirit. It does not simply borrow from tradition; it reimagines it with guts. Every design tells a story. Every pattern is a remix. This is not museum culture. It is wearable, memeable, and made to be seen.
In a world where East meets West and Gen Z blends aesthetics with meaning, LAOGUI has become a new way to say “I got you.” It is more than a present. It is a lucky charm with swagger.
”We are not diluting culture to go global. We are bringing it real, with attitude.” — LAOGUI, Founder & Designer